Creating Viral Social Media Campaign

Concept:

We wanted to toy with the idea of the mirror on the wall in Snow White as a metaphorical representation of social media and filters. Our narrative of Snow White also hopes to be more inclusive of diverse typologies of race, sex and people. Kids grow up with fairly non-inclusive and conventional representations of fairy tales and these stories are often not in sync with the multiples variables that come with modern living. We hope to create a sort of parody of the Snow White and represent a diverse range of people and themes under the paradigm of the classical story. With video formats and info graphs and graphics like the ones I have referenced below, we hope to create a collective narrative that represents what it means to be a create a modern day narrative that people can connect with and relate to.

References:

• Reimagines fairytales with modern technology, e.g. Amazon Echo, Uber: https://www.insider.com/modern-version-fairytales-illustrations-2018-3

  • Poet addressing sexism; she rewrites fairytales: https://mashable.com/article/nikita-gill-fierce-fairytales/

    • “women are taught to long for physical and moral perfection”

  • Mirror, Mirror by Carrie Mae Weems: https://womennart.com/2018/01/31/mirror-mirror-by-carrie-mae-weems/

  • https://www.washingtonpost.com/lifestyle/2018/12/07/snow-white-is-dated-sexist-so-heres-how-im-telling-it-my-daughter/

• https://www.insider.com/modern-version-fairytales-illustrations-2018-3

Elaborate on modern day forms of communication, almost as a parody or a direct representation of how we socially interact.